FOR IMMEDIATE RELEASE

MarketCounsel Launches an Innovative Breakthrough RIA Startup Strategy for Advisors Going Independent

MarketCounsel adds to its arsenal with its new Tactical Strategy overlay to the RIA Incubator program and provides prospective independent advisors with a speed-to-market solution.

Englewood, N.J. April 8, 2013 – MarketCounsel, a leading business and regulatory compliance consulting firm to the country’s preeminent entrepreneurial investment advisors, announces the launch of the RIA Incubator Tactical Strategy, a revolutionary new program that takes direct aim at the most significant challenges advisors face in starting an independent registered investment adviser.  The Tactical Strategy is an overlay to MarketCounsel’s leading startup program for independent registered investment advisers, the RIA Incubator.

The Tactical Strategy essentially levels the playing field for advisors looking to move to independence.  It provides financial advisors with an immediately-ready RIA, joining precise customization with rapid deployment, giving the visionary prospective owners complete control over timing and reducing liability inherent in waiting periods.  MarketCounsel’s transition strategies have empowered some of the country’s most successful financial advisors to find independence.  This strategy allows an investment advisor to be operational on day one, removing common obstacles such as the time it typically takes to have an investment adviser ready to open its doors.

“Unlike wirehouse brokers leaving to join another firm, advisors going independent can typically be delayed for months before they are able to open their doors for business” said Ryan Marcus, MarketCounsel’s executive vice president of business development.  Marcus added that “this program hands them the ‘keys to the kingdom’ on demand.  It’s amazing how our development team could track these emerging challenges and construct such an innovative response.”

“The industry has continued to evolve.  We needed to find a better way to help advisors transition to independence,” said Dan Bernstein, MarketCounsel’s director of research + development.

MarketCounsel’s RIA Incubator program is a comprehensive suite of services specifically designed to provide prospective registered investment advisers with the consulting they need, fulfill their registration obligations, and install an initial compliance program. Beyond just basic registration services, firms enrolled in the RIA Incubator program receive a custom, yet process-driven solution to their initial regulatory and compliance challenges, delivered on a rigid project management platform in an extraordinary service wrapper.  The Tactical Strategy joins other time-tested strategies in MarketCounsel’s RIA Incubator arsenal, namely its Managed Strategy and Proxy Strategy.

“I am always excited to see such new, groundbreaking innovations come to life within our renowned service platform,” said Scott Brown, the firm’s director of advisor services.  “And this new development is an elegant solution to some of the vexing problems we face in our transitions,” he continued.

But the firm’s founder and managing director, Brian Hamburger, put the news in context, “No one in the industry should be surprised at this release.  When the industry faces challenges, we find solutions.  That’s just what we have done since the start at MarketCounsel and it’s really a part of our DNA.”

For more information, please contact Bill McGuire at (201) 705-1248 or bmcguire@marketcounsel.com.  You can also visit www.marketcounsel.com.

About MarketCounsel

MarketCounsel is the leading business consulting firm to the country’s preeminent entrepreneurial investment advisors.  Its comprehensive service offering delivers sound, yet business-savvy, regulatory compliance and practice management solutions by pairing best-of-class compliance professionals with state-of-the-art technology to meet, anticipate, and exceed the exacting needs of its clients. MarketCounsel provides true end-to-end lifecycle solutions for advisors, from start-up through exit.

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