For Immediate Release

MarketCounsel Launches Message Continuity, Giving Advisors Uninterrupted Access to Email

Latest MailBanc Breakthrough Guarantees Timely Delivery and Receipt of All Email Messages, Even in the Event of a System Outage

ENGLEWOOD, N.J. – March 9, 2010 – MarketCounsel, a leading provider of comprehensive business and regulatory consulting services to independent registered investment advisers, today announced that it has added a new feature to its MailBanc electronic communication platform, Message Continuity. Message Continuity ensures that MailBanc users have uninterrupted access to their email accounts, even during server outages.

Since 2007, MailBanc has offered the industry’s only enterprise-class messaging solution designed specifically for investment advisers and broker-dealers, providing users with a comprehensive suite of tools to filter, capture, retain and monitor email communications.  MailBanc can accommodate a variety of existing email systems and requires no investment in hardware or software.

The service’s latest feature upgrade, Message Continuity, works by storing all inbound emails on backup servers. In the event of a primary server outage, MailBanc users will have access to a custom webmail portal that allows them to continue sending and receiving emails without interruption. When connection is restored, the backup servers synchronize all received messages with the primary server, ensuring that no messages are lost or misplaced during the outage.

“MailBanc was born out of our frustration with available technology solutions and our desire to offer investment advisers a cost-effective yet robust platform that addressed their unique needs,” said Brian Hamburger, Managing Director at MarketCounsel. “This latest feature upgrade keeps MailBanc at the forefront of the industry by ensuring that MailBanc subscribers don’t lose out on opportunities and productivity in the event of any server outage, while continuing to ensure that they are in compliance with evolving state and federal laws, rules, and regulations.”

In conjunction with MailBanc’s other features – including protection from spam and viruses, archiving capabilities and automated email surveillance – Message Continuity provides RIAs and broker-dealers with a comprehensive messaging bundle suited for small-to-medium sized advisory firms. Like other MailBanc solutions, Message Continuity is easily installed, requiring no hardware or software.

“Electronic communication has become a mission-critical component of an adviser’s practice,” said Marc Cohen, head of MarketCounsel’s MailBanc Division. “MailBanc already treats electronic communications as just that, without forcing users to become IT experts. Their correspondence is secure, centralized and completely searchable. With the addition of Message Continuity, it is also always accessible.”

For more information or to speak with Messrs. Hamburger or Cohen, please contact Carol Graumann at 973-732-3521 or carol@jcpublicrelations.com. You can also visit www.marketcounsel.com or www.mailbanc.com.

About Market Counsel
MarketCounsel is the leading business and regulatory compliance consulting firm to the country’s preeminent entrepreneurial investment advisors.  Its comprehensive service offering delivers sound, yet business-savvy, regulatory compliance solutions.  The firm pairs best-of-class compliance professionals with state-of-the-art technology to meet, anticipate, and exceed the exacting needs of its clients.  From the startup of an investment advisor through its RIA Incubator program to the outsourced compliance department capabilities of the RIA Institute, MarketCounsel’s service platform consistently delivers on the promise of extraordinary service and trusted counsel.

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